Seller Protocol
Brand authority for the AI commerce era.
Seller Protocol gives brands, manufacturers, and suppliers the visibility and control they need as commerce shifts to AI-mediated channels.
Your products are sold by sellers you may not directly manage, across channels you may not directly operate, increasingly to buyers using AI agents you don't control. Seller Protocol is the data and policy layer that puts you back in the loop — visibility into where and how your products move, enforcement of the pricing and representation rules you've set, and authoritative control over how your brand shows up in AI-mediated discovery.
The four pillars
What Seller Protocol covers.
Four capabilities, one platform. Each addresses a different way brands lose visibility, control, or revenue in the modern commerce ecosystem.
Pillar 01
Visibility
Where your products sell, at what prices, with what inventory.
See your products across the seller network — pricing, availability, channel coverage, sell-through patterns. Aggregated, anonymized, and updated continuously. Stop guessing how your brand performs across the channels you don't directly run.
Pillar 02
Pricing Integrity
MAP enforcement that actually works.
Detect MAP violations as they happen, with the specific seller, channel, and listing surfaced. Built-in policy workflows for outreach, escalation, and resolution. No more scraping vendors, manual checks, or quarterly compliance audits that catch problems months late.
Pillar 03
Catalog Authority
Your product data, your source of truth.
Brands provide the canonical version of product information — specs, images, descriptions, MSRP, MAP, regulatory metadata, fitment data. Seller Protocol propagates that authoritative data through the channels and AI surfaces where your products appear. One source, everywhere.
Pillar 04
AI Exposure Control
Decide how AI agents represent your brand.
AI shopping agents need product data to recommend, compare, and sell. Seller Protocol lets you control what they see and emphasize — attribute priority, approved language, brand-safe presentation. Your brand identity travels intact through every AI surface.
Why now
Commerce is changing. Brand control is changing with it.
Three shifts are happening at once. Buyers are increasingly delegating shopping decisions to AI agents. Marketplaces are tightening rules on how seller data flows to those agents. And the sheer number of channels where your products appear continues to grow.
The brands that come out ahead are the ones that establish visibility and control before the new commerce patterns harden. Seller Protocol is built for that work.
Ready to take a closer look?
Learn what Seller Protocol can do for your brand, or get in touch to start a conversation.