About
About Seller Protocol.
Why we exist
The problem we set out to solve.
Modern commerce is wide. Your products are sold by sellers you may not directly manage, on platforms you may not directly operate, increasingly to buyers using AI agents you don't control. Each layer adds distance between the brand and the buyer. Each layer adds places where pricing slips, where catalog data drifts, where brand identity gets diluted by parties acting in good faith with incomplete information.
The brands that thrive in this environment are the ones that establish authoritative visibility and control before the new patterns harden. Seller Protocol exists to make that work practical — to give brands, manufacturers, and suppliers the data and policy infrastructure they need without having to build it themselves.
Beliefs
What we believe about commerce.
- 01
Brands deserve visibility into their own performance.
The data that describes where your products sell, at what prices, with what inventory, belongs in your hands. Anything less leaves you guessing at decisions that should be informed.
- 02
Pricing integrity protects everyone in the value chain.
MAP and authorized-seller programs exist because they work — for brands, for authorized partners, for the long-term health of the category. Enforcement should be automated, accurate, and respectful of the seller relationships you've built.
- 03
Brand identity should survive the AI layer.
The shift to AI-mediated commerce is happening fast. The brands that succeed are the ones that arrive at that shift with their identity, their pricing discipline, and their authoritative product data intact. Building that capability is what we do.
How we work
How we work.
Seller Protocol is built on three operating principles. We respect seller relationships — the data we provide is aggregated and anonymized, never adversarial to the sellers carrying your brand. We design for the long run — the commerce patterns we're building for will shape the next decade, and the infrastructure has to scale accordingly. We earn trust through specifics — concrete capabilities, real outcomes, no overpromising.
Want to learn more?
We're happy to talk through how Seller Protocol applies to your business.