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Seller Protocol

Solutions

Solutions for brands in modern commerce.

Four capabilities that work independently, and together. Each addresses a real gap that opens up when your products are sold and represented by parties you don't directly control.

Solution 01 — Visibility

Visibility across the seller network.

You may not run every channel where your products are sold. You probably don't directly manage every seller carrying your brand. That doesn't mean you should be blind to what's happening.

Seller Protocol aggregates data from across the seller network into a clear view of how your products perform. Where they're listed. What prices they're carrying. What inventory is available. Which channels move volume and which don't. The data is aggregated and anonymized — you see your brand's performance, not individual seller details — so the visibility is comprehensive without compromising relationships.

  • Channel coverage map across marketplaces and direct sellers
  • Pricing distribution per SKU across the network
  • Inventory availability signals across the seller base
  • Sell-through patterns and velocity trends
  • Anomaly detection for sudden price drops, stockouts, or coverage gaps

Solution 02 — Pricing Integrity

MAP enforcement, automated and accurate.

Minimum advertised pricing protects your brand, your margins, and your authorized seller relationships. Enforcing it manually is expensive and reactive. Scraping vendors miss real violations and flag false positives. Quarterly audits catch problems months after they cost you revenue.

Seller Protocol monitors advertised pricing across the network continuously. When a violation occurs, you see it — with the specific seller, channel, listing, and timestamp surfaced in your workflow. Built-in tools support outreach, escalation, and resolution, so your team spends time on the violations that matter rather than chasing data.

  • Real-time MAP violation detection across monitored channels
  • Configurable policies per product, region, and seller tier
  • Workflow tools for outreach, documentation, and escalation
  • Audit logs for compliance reporting and authorized-seller program management

Solution 03 — Catalog Authority

One source for your product data. Everywhere.

Your product data shapes how customers find, compare, and buy. When that data is inconsistent across channels — different titles, mismatched specs, varying images — you lose discoverability, conversion, and trust. AI shopping agents amplify this problem; they pull from whatever data is available, accurate or not.

Seller Protocol establishes your canonical product information as the source of truth. The data you maintain — titles, descriptions, images, specifications, MSRP, MAP, regulatory and compliance metadata, fitment information where relevant — propagates authoritatively through the channels and AI surfaces where your products appear. When you update it, it updates everywhere it's used.

  • Centralized product information management
  • Authoritative data flow to participating channels and AI surfaces
  • Version control and rollback for product data changes
  • Multi-language and regional variant support
  • Specialized field support for regulated and technical categories

Solution 04 — AI Exposure Control

Control how AI agents represent your brand.

AI shopping agents are quickly becoming the way many buyers research, compare, and purchase products. The data those agents use to describe your brand isn't neutral — what they emphasize, how they characterize your products, which attributes they highlight, all shape the buying decision.

Seller Protocol gives you control over that representation. Specify which product attributes AI agents should prioritize. Define approved language and positioning. Restrict access to data you don't want flowing into AI training corpora or agent responses. The result: your brand shows up in AI-mediated commerce the way you intend, not the way a model guesses at.

  • Configurable attribute priority for AI agent responses
  • Approved language and positioning guidelines enforced at the data layer
  • Restricted-field controls for sensitive product information
  • Audit trails for AI agent access to your product data

Want to discuss your specific situation?

Every brand's commerce footprint is different. Reach out to talk through what Seller Protocol can do for yours.